STREPSILS MAXPRO l UNBRANDED DIGITAL CAMPAIGN 2022
SƯNG ĐAU HỌNG? HIỂU ĐÚNG ĐỂ CHỌN ĐÚNG!
iTVC: SƯNG ĐAU HỌNG? HIỂU ĐÚNG ĐỂ CHỌN ĐÚNG!
KEY VISUAL
The challenge:
1. Raise awareness & educate Strepsils Maxpro as the superior solution for severe sore throat, instead of Antibiotics.
2. Convince TA that Antibiotics are not necessary for 8/10 severe sore throat cases.
With 2 key angles to emphasize in 1 message, and 1 campaign, how should we create the right linkage and still get our target audiences convinced of the superiority of Strepsils?
Creative solution: Know it right to take it right
1. Help people KNOW the RIGHT knowledge about the unnecessary use of antibiotics to treat sore throat.
2. Help them TAKE the RIGHT solution, which is S Maxpro lozenge, to relieve all symptoms of severe sore throat in the safest, fastest and most effective way.
Digital assets:
Unbranded iTVC & KV
Landing page
Social content
LANDING PAGE
SOCIAL CONTENT
CREDIT:
Client: Reckitt Benckiser (Strepsils)
Agency: Dentsu Creative Vietnam
Creative Director: Chu Thinh
Copywriter: Dien An, Vy Tran
Art Director: Ngan Nguyen
Designer: Uyen Nguyen
THANK YOU
